I've grown up seeing this tape measure knocking around the sewing drawer. The tape gets stuck a lot... but the charming kitty graphic makes up for this shortcoming! My mother said she purchased it in the 60's. I'm really glad she ignored it in the drawer for so many decades, because now I use it all the time when I'm measuring my art pieces to post the dimensions on Etsy. A touch of character makes any simple object so much better!